Maike Sophie Rindler is a designer and communications specialist based in Austria.

Why Design matters.

Design is a large field and yet designers have a special ability that unites them. They convey information or emotion, sometimes both at the same time.

As designers, we make things or circumstances accessible to human beings. We don’t wait for the big idea, instead we work strategically and purposefully on the best possible solution. We support entire business models with our knowledge, creativity and strategic clarity. We contribute to innovative processes as well as we are able to create unique brand experiences.

Designers communicate with and to their environment on several levels, including the real and digital environment. Digital humanism therefore also plays a strong role in the field of design. Human centered design – that’s what my job is about.

Science creates knowledge, technology creates possibilities – art and design create meaning.